Boucheron is a French family dynasty founded by Frédéric Boucheron in 1858. Best known for its beautiful and unusual high-end jewelry, it was one of the first jewelry companies to open a boutique in famed Place Vendôme, in Paris. The company made its initial foray into the fragrance world in 1988, with a women's fragrance, Boucheron. The company's luxurious fragrances and jewels continue to adorn the necks and wrists of worldwide clientele today.
Boucheron presents a new women's fragrance named after Place Vendôme, the address in Paris (Place Vendôme 26) where Frederic Boucheron opened his first jewelry store in 1893. The composition is florinental-woody, created by Olivier Cresp and Nathalie Lorson. It opens with fresh and sparkling pink pepper which illuminates delicate orange blossom and rose essence. Jasmine petals develop in their full floral potential in the heart of the perfume, together with peony enriched with golden traces of creamy honey. The base notes include elegant cedar and sensual benzoin.